crisis

Crisis Communication (Discussion Paper)

This is a discussion paper launched in the Covid-19 La Marsa project. It’s a draft, any input and discussion is appreciated.

Author: Amel Djait

In absolute terms, crisis strategies are confrontation, appeasement or decay.
During the health crisis that La Marsa is going through (at the stage of deconfinement), it is the strategy of appeasement that must be played with a very small dose of confrontation (to scare the population in the right dose) without creating psychosis!

Objectives:

  1. Inform about the situation of the epidemic in La Marsa
  2. Reassure people
  3. Provoke commitment (discipline, behavioural changes, solidarity, awareness,…)
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